The tag in the pot remembers everything.

Horta pairs a small tag with a living record. Tap it with your phone and the plant’s whole story opens — every watering, every new leaf, back to the day it was brought home.

Tag IDHRT4K7
Silver Dragon
Alocasia baginda
Cared for 12 days in a row
TodayWatered
May 30New leaf unfurled

How it works

Scan. Claim. Track.

Three beats between a tag in a pot and a record that’s yours.

01

Tap the tag

A small tag lives in the pot — NFC on the front, QR on the back. Tap it with your phone and the plant’s page opens in the browser. Nothing to install.

02

Claim the plant

Make it yours: give it a name, note where it came from. That becomes the record’s first entry — Brought home.

03

Watch it grow

Log waterings and feedings in a tap. Photos, milestones and streaks gather into a story that gets better the longer you keep it.

No tag? Horta tracks tagless plants just as happily — the tag is a bridge, not a gate.

The living record

Not reminders. A memory.

Reminder apps nag and forget. A record accrues — here’s what one holds after a season.

Care history
Every watering, feeding and repot, logged in a tap and kept in order.
Milestones
New leaves, first blooms, comebacks — the moments worth scrolling back to.
Photos
The same plant, months apart. Growth you can actually see.
Brought home
Where it came from — a nursery, a friend, a cutting — stays part of the story.
Goldie, month four — a golden pothos
GoldieEpipremnum aureum
Cared for 12 days in a row
  • Today
    Watered — 12th day in a row
  • Jun 28
    Fertilized
  • May 30
    New leaf unfurled
    Milestone · photo added
  • Apr 12
    Repotted into terracotta
  • Mar 3
    Brought home from Grows With Love
    The record begins

For brands & growers

Your name, on the tag.

Nurseries, makers and creators send plants out with their name on the tag. Every scan opens a card that says brought to you by — quiet credit that lasts as long as the plant is kept.

Horta for brands →

Get started

Start where you are.

New to Horta
Track your first plant today

Tag or no tag — pick a plant, give it a name, and the record starts now.

Get started
Holding a tag? Tap it — it knows the way.Where to get tags — hello@horta.app
Already growing?
Your plants are where you left them

The streaks, the photos, the whole record — pick it up right where it was.

Log in →